6 Psychological Principles to Create High-Converting Websites for Your Clients

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Design a landing page that converts – study up on the psychology-backed UX strategies in this free ebook. Find out what people generally expect from a page’s layout, how they interact with that content, and how you can use it to your advantage. From CTAs and simplifying options to the importance of plain language and feature prioritization, get briefed on all of it when you check out this UX guide for beginners.

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you should read this ebook if...

  • You are designing website UX or building a new landing page
  • You are a marketer or copywriter but want to understand how to best integrate your copy and CTAs into a page
  • You’re auditing existing touchpoints on your website, looking for opportunities for conversion
  • You’re simply interested in the psychology of design and how it’s applied on the web

about this ebook

Design a landing page that converts – study up on the psychology-backed UX strategies in this free ebook. Find out what people generally expect from a page’s layout, how they interact with that content, and how you can use it to your advantage. From CTAs and simplifying options to the importance of plain language and feature prioritization, get briefed on all of it when you check out this UX guide for beginners.

Discuss this free ebook

Can we use UX choices like these to optimize for other actions, like staying on a page longer or continuing on to the website?

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Summary:

Who is this book targeted at? The title suggests it’ll help me make better websites for my clients, but if you’re a seasoned enough designer to have clients, do you really need this book? Any designer worth their painfully-named color palettes should already know things like Hick’s Law and the Pareto principle, albeit not by name.

That being said, if you’re brand new to design and trying to figure out how the greats make websites...well, great, these principles will definitely help you get started. And if you’re a designer having trouble explaining to a client exactly why 4 primary CTAs are a bad idea, you might try whipping out some of the fancy citations used here.


19 pages
External References
Table of Contents
ISBN
978-1339606538

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